Mario Maurer And Baifern Pimchanok
Maurer participated in endorsements for the first time for Exit Rollon and other popular brands such as The Pizza Company, Sugus, and Foremost. He was also the presenter for Honda Jazz, . He also did endorsements for Pepsi, Dutchmill, and Sony Ericsson. In July 2011, he signed an endorsement contract for the Philippine clothing brand Penshoppe, following the unexpected popularity from his film Crazy Little Thing Called Love shown on the ABS-CBN network. He also signed a movie contract with Star Cinema, a Philippine film production company. He was paired with Filipina film and television actress Erich Gonzales in the film released in 2012, Suddenly It's Magic. On October 28, 2011, Maurer had a press and fan conference at the Philippine International Convention Center with thousands of fans in attendance, as a part of his official launch as a Penshoppe endorser. On October 29, he hit the runway at the Philippine Fashion Week held at the SMX Convention Center. On August 3, 2013, Maurer returned to the Philippines to promote his movie Pee Mak and had a fan conference at two venues, SM North EDSA and SM Mall of Asia the following day with Baifern Pimchanok, as part of Pimchanok's official launch as Penshoppe endorser. Thousands of fans were in attendance in continuing support for both stars and their 2010 hit movie First Love.